Badminton is a complex game. In an average match each player hits more than 500 hundred shots. That’s more than 500 split second decisions. Like playing physical speed chess at your max heart rate. What shot do you choose? Quick!
The traditional approach to performance analysis in badminton is based more on gut feeling than systematic, data-driven frameworks. In recent years, sports have increasingly adopted data-driven approaches to ensure top performance. It’s been called the Moneyball revolution.
This new mindset is slowly gaining recognition in badminton. Top coaches have realized that if they don’t adapt to new opportunities, the competition will. At the elite level, teams now hire dedicated video and performance analysts as part of the coaching staff.
There’s a problem though. Manual video analysis is expensive and time consuming. Today, professional video analysts spend around 5 hours analyzing a 1 hour match. The average club coach has more than 20 players - and no video analyst. Giving each player the hours of individual attention that match analysis requires is just not realistic.
That’s why we're building Clutch. We want every player in the world to have access to pro-level coaching. Clutch automatically tracks and analyzes your game - like a video analyst. Only faster. Now, all you need is a smartphone to record your match.