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Our mission is to unlock the potential of every badminton player in the world.

When you sign up for Clutch, we are committed to provide you with a personalized pro-level coaching experience, powered by Artificial Intelligence and great design.

Clutch was founded in 2021 by a group of badminton players, ambitious software engineers and designers. Using state of the art Artificial Intelligence, we have developed the world’s most powerful and fully automated system for pro-level analysis. We’ve been fortunate to work closely with some of the world’s best players and coaches from teams with the most advanced performance analytics frameworks. With Clutch, any player in the world with a smartphone can arm themselves with the same level of insights about their own game as the top pros.

Access to pro-level analysis for every badminton player

Badminton is a complex game. In an average match each player hits more than 500 hundred shots. That’s more than 500 split second decisions. Like playing physical speed chess at your max heart rate. What shot do you choose? Quick!

The traditional approach to performance analysis in badminton is based more on gut feeling than systematic, data-driven frameworks. In recent years, sports have increasingly adopted data-driven approaches to ensure top performance. It’s been called the Moneyball revolution.

This new mindset is slowly gaining recognition in badminton. Top coaches have realized that if they don’t adapt to new opportunities, the competition will. At the elite level, teams now hire dedicated video and performance analysts as part of the coaching staff.
There’s a problem though. Manual video analysis is expensive and time consuming. Today, professional video analysts spend around 5 hours analyzing a 1 hour match. The average club coach has more than 20 players - and no video analyst. Giving each player the hours of individual attention that match analysis requires is just not realistic.

That’s why we're building Clutch. We want every player in the world to have access to pro-level coaching. Clutch automatically tracks and analyzes your game - like a video analyst. Only faster. Now, all you need is a smartphone to record your match.
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Clutch Team

Kári Gunnarsson
Kári Gunnarsson
Co-founder & CEO
Previously at the Danish Innovation Center in Silicon Valley and a former professional badminton player.
Eric Navarro
Eric Navarro
Co-founder & CTO
Computer vision engineer and a former competitive badminton player. Previously first employee at Radiobotics.
Joan Cardona
Joan Cardona
Lead iOS engineer
10+ years iOS experience and an avid tennis and padel player. Formerly Lead iOS developer at Once Dating App.
Eric “Haru” Cañas
Eric “Haru” Cañas
Computer vision engineer
Haru graduated top of his class from the Computer Vision specialization at the University of Barcelona.
Amanda Sim
Amanda Sim
Lead designer
Previously with IDEO and Google, Amanda was also brand design lead at Strava, building the design system and marketing visuals.
Shaun Ekengren
Shaun Ekengren
Data labeler
A competitive badminton player for 15 years, Shaun is in charge of labeling datasets.

Our investors

crowbery
preseed ventures
David Helgason
David Helgason
Founder of Unity

Our advisors

Ari Helgason
Ari Helgason
Managing Partner at Transition Capital, prev. Principal at Index Ventures, former startup founder and YCombinator alum
Jakob Høi
Jakob Høi
Former Danish National Coach. Prev. National Coach in Germany and England. Jakob is one of the leading minds on data analytics in badminton.