CLUTCH
Partner modelsHow it worksWho it's forFAQ
Apply to partner
Distributors and resellers

Bring Clutch to the clubs in your market.

Clutch is on courts at 200+ clubs in 40+ countries, and most of that growth came through people who already knew the clubs. If you work with padel venues, there are two ways to partner with us: introduce clubs and earn a commission, or buy at volume and resell. We get a lot of partner enquiries, so this page is where every conversation starts.

Apply to partnerSee the two models
What partners work with
  • The AI camera: 4K, weatherproof, mounted in about 10 minutes, with stats processed on the camera
  • A player app that clubs' members use on their own phones, in any language
  • A club dashboard, Clutch TV for lounge screens and sponsor placements
  • Proof: club interviews, case studies and a live demo court you can show
Two ways to partner

Pick the model that fits how you work.

Almost every partner starts on commission: no stock, no minimum, and we do the selling. Reselling is for partners who already have clubs live and want to carry the product themselves.

Where most partners start

Commission partner

You introduce clubs. We handle the sale, onboarding and support. You earn a commission on every new court that goes live through you.

You do
Introductions, local relationships, a first conversation with the club
We do
Demo, proposal, pricing, contract, shipping, installation support, ongoing support
You earn
A commission per court, paid as clubs go live
Minimum
None
Best if you have relationships with clubs but don't want to carry stock or run support. Clubs also tend to convert faster when they can see the system working at a venue you've already brought on.
For established partners

Bulk reseller

You buy cameras at discounted volume rates and resell directly to clubs in your market, earning an ongoing margin.

You do
Sales, local pricing, installation and first-line support in your market
We do
Hardware, software, training, second-line support and the player app
You earn
The margin between your volume price and your club price, plus a share of recurring
Minimum
Typically 50 units
Best if you already sell or install for clubs (courts, turf, lighting, booking systems) and want Clutch as part of your offer.
How it works

From first message to first court.

  1. 01Apply

    Tell us about your market and the clubs you work with. Takes two minutes, and it's the only way in: we don't take partner conversations by email or WhatsApp first.

  2. 02A 30-minute call

    We walk through the product, the models and what a typical club deal looks like where you are.

  3. 03Agreement and materials

    A short partner agreement and access to the sales deck, pricing and demo. Partners buy cameras at the partner rate if they want one on their own court.

  4. 04First clubs live

    We support your first installs closely, then you're running. Commission partners get paid as each court goes live.

What you get

Everything you need to sell it.

  • Demo and materialsA live demo you can show on a phone, a sales deck, pricing sheets and the club interviews.
  • TrainingProduct and installation training for your team, with a direct line to ours.
  • Marketing supportCo-branded material, launch content for new clubs and the highlight clips that sell the product for you.
  • Regional exclusivityPossible for reseller partners at agreed volumes and performance goals.
Who it's for

What we look for.

  • Real relationships with clubsYou know the owners, not just the addresses. Court builders, booking platforms, club groups and padel-focused distributors are the usual fit.
  • A market we're not yet coveringOr one where you can clearly add clubs we wouldn't reach ourselves.
  • Someone who'll stand behind itFor resellers: the ability to install, support and invoice locally.
  • Even better if you own a clubYour own courts become the demo facility for every other club in your market.
Apply

Tell us about your market.

We receive a lot of applications and read every one, but we can only reply to the ones that look like a fit. If you don't hear back, it usually means we're still reviewing, the market isn't a priority for us yet, or we already have a partner there. If it is a fit, we'll set up a call.

Questions about the form? Email partners@clutchapp.io.
Questions

Partner FAQ

Will I hear back?

Only if it looks like a fit. We get far more applications than we can take on, so we reply to the ones where the market, the relationships and the timing line up. No reply isn't a judgement on you; it usually means we already have someone there or aren't opening that market yet.

How much is the commission?

It depends on the market and the volume, and we'd rather tell you on the call than publish a number that doesn't apply to you. It's paid per court as clubs go live, and it's meaningful.

Can I start as a reseller straight away?

Usually not. We take resellers on once they've put clubs live on commission and we've seen the market work. The volume rate starts at 50 units, so it's a commitment that makes sense once there's demand to back it.

Do you provide a demo camera?

No. The demo is the live app, the club interviews and, best of all, a club near you that's already running Clutch. Partners who want a camera on their own court buy it at the partner rate.

Who supports the clubs?

On the commission model, we do, directly. On the reseller model, you handle first-line support locally and we handle everything behind it: software, hardware replacement, the player app.

Can I get exclusivity in my country?

Regional exclusivity is possible for reseller partners, tied to agreed volumes and performance goals. We don't give exclusivity on the commission model.

Do I need to be able to install cameras?

Not on the commission model. Resellers should be able to install or have an installer; it's a 10-minute mount and one PoE cable, so most court or AV installers can do it after a short training.

What if I already run clubs?

Even better. Clubs you own become the demo for everyone else in your market, and you can be a partner and a customer at the same time.